Helping trade shows & events navigate the way forward
Opening Session: Making the Move to Virtual Events
MHI Creates MODEX 365 to Extend the Expo Experience
Coverings Connected Puts Exhibitors in the Digital Spotlight
Personifest Builds Community & Engagement
United Fresh Creates Opportunities for Relationships to Grow
AzDA Puts Focus on Partnering with Speakers, Exhibitors and Attendees
Closing Session: Where Do We Go from Here?
You're seeking sound advice on how to create a virtual event.
And no, you won't get shiny tech demonstrations with all the bells and whistles – we're talking behind-the-scenes planning and strategy that brings everything together. You'll get honest perspectives from those who have already sailed into the virtual world – the what, why and how to take your event online.
• How to structure elements that connect with your audience
• Get your team on board to pivot quickly
• Provide ROI for your sponsors and exhibitors
• And much more!
As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, but also the organizer of several expos and events.
She’s led exhibitor workshops for events in a variety of industries, ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications, and she’s been featured on both traditional and online broadcasts.
She hosts the Trade Show Insights blog/podcast and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and Exhibit Design That Works. She’s also the founder of the Exhibit Marketers Academy, an online education community, and the founder and host of the Virtual Event Trailblazers Summit.