Elena Grant
Vice President, Marketing, Taffy Event Strategies Elena specializes in developing insightful solutions to her clients’ challenges, and is passionate about creating unique environments to engage audiences and enhance their experiences.
About this speaker
Elena is Vice President for Taffy Event Strategies. She has over 20 years of experience creating successful marketing campaigns and initiatives working in the corporate environment, government, and the event industry. She specializes in developing insightful solutions to her clients’ challenges. She thrives on immersing herself in data to understand the needs of the audiences and leveraging emerging technologies and traditional tactics to grow attendance and increase revenue. She is passionate about creating unique environments to engage audiences and enhance their experiences.
Elena joined Taffy Events in June 2016. She previously was Vice President of Marketing and held other positions at National Trade Productions. Prior to this she was Director of International Marketing for the Consumer Electronic Show where she successfully increased international attendance and created global partnerships for the association and show. Elena also worked for Software AG as a senior partner program manager. In this role, she managed strategy and execution of partner marketing and program initiatives.
Elena graduated with a Bachelor of Science from Dickinson College and a MBA from the Middlebury Institute of International Studies.